Donatella van Leeuwen-Cascino

 

Key services offered

Since 2014 I have founded Expand2Europe. I operate as a business-peer or business coach for MDO (managing director / owners) of SMEs (small & medium enterprises) willing to enhance, develop and execute a(n) (international) growth strategy. The business support services are:

• scoping activities in the form of a workshop, business assessments, development of a strategic roadmap or business case
• being a business-peer or sparring partner
• coaching the client organization from development to execution of the new/changed strategy
• execution by joining temporarily new business projects.

Mottos

• do not reinvent the wheel
• if you don’t make mistakes, you don’t take risks

Core experience  / profile

Entrepreneurial business development enabler with a track record in achieving (international) growth, developing and realizing innovative B2B solutions, partnerships and/or new markets. Passionate about technical and complex services or products, where creativity and co-creation with a customer or partner, are needed to ensure results. Strong result orientation and sense of urgency.

During 30 years’ commercial management experience, acquired in B2B offline and online professional services in different industries, I have learned to:

• adapt quickly to new environments;
• build win-win relationships;
• develop and manage teams and activities from a customer centric perspective;
• improve company performance and drive growth wither or not using out-of-the-box solutions and/or disruptive business models.

My main competences are: business strategy, platform business models, sales & account management, business development, set up & management of partnerships, development and execution of B2B go-to-market roadmaps, Italian ‘roots’ & experience.

Qualifications and Accreditations

• MBA-degree in Business Economics with specialization in Marketing, Erasmus University Rotterdam
• Several (commercial) management trainings since 1990, among others:
  • Consultative Selling, Cambridge;
  • Strategy Execution, Focus Conferences;
  • Strategic Negotiations Skills for Women;
  • Successful cooperation in networks and alliances.
• Accredited Associate of the Institute for Independent Business
• Developer Sales exams for ‘NIMA-Academy’
• Chair Associates MNO-NL – Dutch association of IIB Accredited Associates in The Netherlands
• Vice President of Coaching Support Group Amsterdam

Past professional experience

Senior commercial management positions at corporate companies, commercial director and managing director for SMEs

Industries worked in

• B2B technology-driven service providers
• Telecommunication,
• Information management,
• Supply chain & logistics,
• Ecommerce

On a personal note

• I enjoy Italian cooking and like to cycle, golf and travel.
• I’m engaged in social activities, a.o. for elderly in The Hague.
• Have been member and in 2001 chair of JCI organization(Junior Chamber International) in The
• Hague; Senator of JCI

********************************************

Aangeboden diensten

In 2014 heb ik Expand2europe opgericht en sindsdien opereer ik als business-peer of business coach voor DGA’s (directeur eigenaren) van MKB-bedrijven (kleine en middelgrote ondernemingen), die de (internationale) groeistrategie van hun bedrijf willen verbeteren, ontwikkelen en/of uitvoeren.

De aangeboden diensten zijn:

• Ontwikkeling van strategiedoelstellingen en inkadering van strategische activiteiten middels workshops, bedrijfsassessments, ontwikkeling van een strategische routekaart of business case
• Business-peer of sparring partner
• Coaching van de klantorganisatie van ontwikkeling tot executie van de nieuwe/gewijzigde strategie
• Interim rol in new-business projecten.

Motto’s

• Je hoeft het wiel niet nog een keer uit te vinden
• Als je geen fouten maakt, neem je geen risico’s

Competenties / profiel

Ondernemende business development facilitator met een track record in het realiseren van (internationale) groei, het ontwikkelen en realiseren van innovatieve B2B-oplossingen, partnerships en / of nieuwe markten. Passie voor technische en complexe diensten of producten, waar creativiteit en co-creatie met een klant of partner nodig zijn om resultaten te bereiken. Sterk resultaatgericht en gevoel van urgentie.

Gedurende 30 jaar commerciële managementervaring, opgedaan in B2B offline en online professionele diensten in verschillende industrieën, heb ik geleerd om:

• nieuwe omgevingen snel eigen te maken;
• win-win-relaties op te bouwen;
• teams en activiteiten vanuit een klantgericht perspectief te ontwikkelen en managen;
• bedrijfsprestaties te verbeteren en groei te stimuleren, al dan niet met out-of-the-box oplossingen en/of disruptieve bedrijfsmodellen.

Mijn voornaamste competenties zijn: bedrijfsstrategie, platform business modellen, verkoop en accountmanagement, new business ontwikkeling, sluiten en managen van partnerships, ontwikkeling en uitvoering van B2B go-to-market roadmaps, Italiaanse achtergrond & werkervaring.

Kwalificaties en accreditaties

• Doctoraal bedrijfseconomie (MBA) met specialisatie in marketing, Erasmus Universiteit Rotterdam
• Verschillende (commerciële) managementopleidingen sinds 1990, onder andere:
  • Consultative Selling, Cambridge;
  • Strategie executie, Focus Conferences;
  • Strategische onderhandelen voor vrouwen;
  • Succesvol samenwerken in netwerken en allianties.
• Geaccrediteerde Associate van het Institute for Independent Business
• Ontwikkelaar sales examentoetsen voor ‘NIMA-Academy’
• Voorzitter Associates MNO-NL – Nederlandse vereniging van IIB Geaccrediteerde Associates in Nederland
• Vice-president van Coaching Support Group Amsterdam

Professionele ervaring

Tot 2014 heb ik diverse senior commerciële managementfuncties bij grootzakelijk bedrijven vervuld, evenals rollen als commercieel directeur en algemeen directeur voor MKB-bedrijven.

Sectoren

• B2B technologie-gedreven service providers
• Telecom,
• Informatie management,
• Supply chain & logistiek,
• Ecommerce

Een persoonlijke noot

• Liefhebber van Italiaans koken, geniet ook van fietsen, golfen en reizen.
• Ik ben bezig met maatschappelijke activiteiten, o.a. voor ouderen in Den Haag.
• Lid van JCI-organisatie (Junior Chamber International) ’s-Gravenhage, in 2001 voorzitter geweest; Senator van JCI

********************************************

Servizi offerti

Nel 2014 ho fondato Expand2europe e da allora ho operato come ‘business peer’ o business coach per proprietari-imprenditori di PMI (piccole e medie imprese), che vogliono migliorare, sviluppare e/o realizzare una strategia di crescita d’impresa (internazionale).

I servizi offerti sono:

• Sviluppo obiettivi e contesto della strategia d’impresa attraverso workshop, valutazioni aziendali, sviluppo di una tabella di marcia strategica o di un caso aziendale
• Business peer o sparring partner
• Istruire l’organizzazione cliente dallo sviluppo all’esecuzione della strategia nuova / modificata
• Ruolo provvisorio in progetti di nuove imprese.

Motti

• Non è necessario reinventare la ruota
• Se non commetti errori, non rischi

Competenze / profilo

Imprenditrice e manager commerciale, con vasta esperienza nel realizzare crescita (internazionale) tramite sviluppo e realizzazione di soluzioni B2B innovative, partnership e / o apertura di nuovi mercati. Appassionata di servizi o prodotti tecnici e complessi, per i quali creatività e co-creazione con un cliente o un partner sono essenziali per raggiungere il successo ed ottenere risultati.

30 anni di esperienza nella gestione commerciale, acquisita in servizi B2B offline e online in vari  settori, mi hanno aiutato a:

• identificare velocemente trend e attori chiave in nuovi ambienti;
• costruire relazioni di successo;
• sviluppare e gestire team e attività da una prospettiva focalizzata sul cliente;
• migliorare le prestazioni aziendali e stimolare la crescita, con o senza soluzioni innovative e / o modelli di business dirompenti.

Le mie competenze principali sono: strategia aziendale, modelli di business basati su piattaforme online, gestione vendite e account, sviluppo di nuove attività, contratti di distribuzione o collaborazione, sviluppo e implementazione di tabelle di marcia go-to-market B2B, esperienza internazionale.

Qualifiche e accreditamenti

• Diploma di laurea in economia aziendale (MBA) con specializzazione in marketing, Università Erasmus di Rotterdam
• Vari corsi di formazione (commerciali) dal 1990 in poi, tra cui:
  • Consultative Selling, Cambridge;
  • Esecuzione della strategia, Focus Conferences;
  • Negoziazione strategica per donne;
  • Collaborazione in rete, alleanze.
• Associate accreditato dell’Istituto for Independent Business
• Sviluppatore di esami per “NIMA Academy” (accademia di sales management)
• Presidente ‘Associates MNO-NL’ – Associazione nei Paesi Bassi degli Associates accreditati presso IIB
• Vicepresidente del Coaching Support Group Amsterdam

Esperienza professionale

Fino al 2014 ho ricoperto varie posizioni dirigenziali in grandi aziende, nonché ruoli di direttore commerciale e direttore generale per PMI.

Settori

• Fornitori di servizi tecnologici B2B
• Telecom
• Information management
• Supply & logistica,
• E-commerce

Una nota personale

• Appassionata della cucina italiana, amo anche andare in bicicletta, giocare a golf e viaggiare.
• Impegnato in attività di volontariato per anziani a L’Aja.
• Membro dell’organizzazione JCI (Junior Chamber International) dell ‘Aia, presieduta nel 2001; Senatore di JCI

Pleased to have a conversation with you about value driven growth or international expansion, feel free to call me on +31 681 230 784 .